Join 37 South Boutique and Makery on Thursday, May 7 from 10:00 AM – 7:00 PM for the debut of American Summer, a fresh new collection inspired by nostalgic summers, timeless style, and effortless all-American charm!

The shop will be filled with new arrivals in apparel and accessories, curated to capture that classic summer feeling. Think sun-washed afternoons, weekend getaways, and 90’s summertime ease.

They will also be unveiling our brand new signature candle fragrance, American Summer, created to smell like the sweetest memories of the season.

Throughout the day, enjoy: Fresh lemonade & cookies, Giveaways, Free gift with purchases of $30+, and Happy Hour from 5 PM – 7 PM.

Stop in anytime, shop the collection first, and celebrate the start of summer with us.