A Square Deal Awaits: Downtown Shopping in Jacksonville, IL

A Square Deal Awaits: Downtown Shopping in Jacksonville, IL
September 9, 2024 Jacksonville IL CVB
Books stacked on shelf

What defines a memorable shopping spree? Start with charming and independently owned shops stocked with one-of-a-kind items you won’t find at any big-box store. Then, set these shops and boutiques in historic storefronts that have stood for generations, where the stories of yesteryear emanate from the very floorboards. Finally, connect these businesses with a wide-open central hub providing a peaceful atmosphere to create long-lasting memories with fellow bargain hunters.

It almost sounds too good to be true, doesn’t it? But such a downtown exists beyond some far-off mid-century fantasy — in Jacksonville, IL, our remarkable history shapes a burgeoning present and a bright future, resulting in extraordinary opportunities to shop, relax, and have fun.


The Place for Entertainment

As the city’s first downtown shopping center, The Plaza is a destination all its own with numerous opportunities for shopping and entertainment therein. Home to five independent storefronts — Eunoia Mama Co., Grit and Grace, Plan C Supply, Rustic Renovations, and Willow Branch Boutique — The Plaza offers a diverse shopping experience with items ranging from clothing and gifts to tactical supplies. Plus, on-site entertainment options like The Vault Axe Throwing & VR Escape Room and Springfield Beer Company provide fun ways to pass the time as you wander from one shop to the next.

Well-Read Discoveries

Founded in 2011, Our Town Books carries a wide range of literature for readers of all ages, from children’s books and young adult novels to biographies and classics. Audiobooks are also available and mark your calendar for special events!

Generally Trendy

Boasting the charm and availability of a mid-century general store, Flinn’s Mercantile is brimming with a wide range of products for both him and her. Clothing, accessories, personal hygiene care, and even some pantry essentials fill a historic storefront and create a nostalgic shopping experience reminiscent of a simpler time.


Family Fashionistas

No matter the occasion, the mother-daughter team at Boujee Barn Boutique is equipped to help you find the right fit. Whether it’s a dinner date with your sweetheart or just chilling at home for some much-needed you time, this unique boutique offers a wide range of styles suitable for almost any activity.

Find more remarkable deals in our historic downtown — learn more about shopping in Jacksonville and plan your trip today!